Does your Online Home Business Success rely on the Search Engines like Google?
There’s so much lately about changes to Google search engine algorithms. Seems like they change things so frequently that you just can’t keep up with the latest ways that your website gets indexed.
Google is always shown as the bad-boy for making changes on how it indexes websites – but Yahoo, Bing and others are not just sitting back and ignoring indexing trends. It’s interesting when you make comparative searches using several search engines, how the results differ in some ways but follow the same trend in many other instances.
Are your Web-Pages at risk of being downgraded?
Beware. if you’ve been using any of the recently popular “plug and play” methods for getting backlinks, adding content posts or pages, manipulating keywords and tags, or getting multitudes of social networking hits. Anything that uses automated means for making your website appear more active or relevant than it really is, places you in the “At Risk” zone.
At risk of what? Getting your pages downgraded from a recent page 1,2 or 3 rating to way down the page rank or even dropped completely. Your online home business success will definitely suffer greatly as a result.
It’s not necessary to know the in’s and out’s of the recent Google Panda or Penguin algorithm changes that have been so widely discussed. Nor is it a concern to know what future changes there may be or when these might happen. Suffice to say that Google and others make changes, small or more wide ranging, very frequently.
Take Great care with Back-links
Recent changes to the Google algorithms have been aimed at the so-called link farms which were aimed solely at getting links and trying to fool the search engines into believing that your site was worthy of a good page rank just because of its multitude of links form other sites.
Now, any links need to be relevant to your site’s content and keywords. They also need to be from other websites deemed by Google as ‘worthy’ of good page-rank themselves. Having lots of links from and to poorly or un-ranked websites will now serve to downgrade your own website. Hence the latest option from Google of deprecating links to your website so that you prevent your site from being downgraded or dropped entirely!
The old ways are the best ways – tried and tested
The ways of keeping your site ranking high in the search engine listings are the well established, tried and tested ones. They don’t rely on automated methods, the latest scripts or software, trying to find a quick backdoor to fool the search engines, or anything black-hat or even slightly grey-hat!
Make sure your site has regularly updated content that’s relevant to your keywords and relevant to your target audience. Single page sites are no longer ranked very high, especially for keywords that have high or medium competition.
Ensure that your site has multiple pages, offering good information and other material so that it has the chance of growing into an ‘authority site’ for your topic. Such sites are generally ranked well by all search engines.
Take great care with linking to and from other websites. Links to good quality authority sites will improve your own site’s ranking. Hundreds of poor quality links to unrelated sites will drag your ranking down. Its all about quality and not quantity.
The old ways are hard work but bring results over time. Automated methods promise quick results, but often don’t deliver. Even if they do bring your rating up, it usually won’t last. The search engine designers quickly plug any attempts to find a so-called back door, or gain an unfair advantage.
I can do no better than direct you to Google’s own guide for improving your search engine rankings: Improve Google Pageranking
Follow these and your online home business success will benefit greatly.